case study

ArchBuildConsult, a real estate and management company embarking on its digital presence, faced the challenge of establishing a robust online platform from scratch. The absence of a previous website meant there was an urgent need to create an effective online presence that would not only showcase the company’s offerings but also provide a seamless and engaging experience for potential clients. The initial lack of a digital footprint hindered Archbuildconsult’s ability to connect with a broader audience and effectively communicate its brand identity, services, and real estate projects. The company required a strategic approach to design and user experience to ensure the successful launch of its inaugural website in a competitive market.

In response to the unique challenge of establishing Archbuildconsult’s inaugural website, I took on a multifaceted role encompassing user research, user experience (UX) design, and overall website design. My approach began with an in-depth exploration of the target audience, industry trends, and competitor analysis to inform the design strategy. Leveraging these insights, I crafted a user-centered design that seamlessly guides visitors through the company’s services, real estate projects, and brand story. The website’s intuitive navigation, coupled with visually appealing elements, ensures a positive and engaging experience for first-time users. The impact of this comprehensive solution is profound – Archbuildconsult now boasts a compelling online presence that not only establishes credibility in the market but also effectively connects with and converts potential clients. The inaugural website has become a powerful tool for brand recognition, driving user engagement and contributing significantly to the company’s successful entry into the digital landscape.

As the lead designer, my role in this project extended across crucial phases. I conducted extensive user research to understand the target audience’s needs and preferences, informing the subsequent design decisions. In the realm of user experience (UX), I crafted wireframes and prototypes, ensuring a smooth and intuitive journey for users navigating the website for the first time. My responsibilities also included the overall website design, where I focused on creating a visually appealing and cohesive interface that aligns with Archbuildconsult’s brand identity. This comprehensive role ensured a harmonious fusion of research-driven insights and design expertise, resulting in a successful launch and sustained impact for Archbuildconsult’s inaugural online platform.