case study

PC Agent’s existing tech support website suffered from a cluttered and outdated design, resulting in a poor user experience. Users struggled to navigate the site, find relevant information, and access support resources efficiently. The lack of responsiveness and modern design elements further hindered the website’s effectiveness in attracting and retaining users, leading to a decline in customer satisfaction and engagement.

The overhaul of PC Agent’s tech support website was a strategic initiative aimed at addressing the prevalent usability issues and transforming the overall user experience. The solution involved a comprehensive redesign, featuring a streamlined navigation structure, intuitive user interface, and modern design elements. Responsive design principles were applied to ensure a seamless experience across various devices, enhancing accessibility. The result was a marked improvement in user satisfaction, evidenced by decreased bounce rates and increased user engagement. The visually appealing interface and improved functionality contributed to a positive perception of PC Agent’s tech support services, fostering increased user trust and loyalty. This redesign not only rectified the existing problems but also positioned PC Agent as a customer-centric and technologically adept support service provider in the competitive market.

As the lead in User Experience and Website Design, my role involved conducting a thorough analysis of the existing website’s pain points and user feedback. I developed wireframes and prototypes to conceptualize the new design, ensuring a seamless and intuitive navigation experience. I then oversaw the implementation of the redesigned website, continuously refining the user interface for optimal performance. The successful outcome reflects my commitment to creating a visually appealing and user-centric website that aligns with PC Agent’s goals and enhances the overall customer experience.